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GLA President attends major cross-border e-commerce conference

Time:2025-07-16 Publisher:Kevin Num:103

GLA Global Logistics Alliance's President Ms. Grace Sun encouraged businesses pursuing overseas growth to adopt collective models leveraging shared platforms at a cross-border e-commerce conference this Thursday in Xiamen City, China, saying that the Belt and Road Initiative (BRI) has boosted enormous emerging markets to explore.

The GLA President made the remarks at the 2nd BRICS+ & Belt and Road Cross-border E-commerce Cooperation and Exchange Conference, where she was joined by representatives from leading companies including SHEIN and Alibaba's Taobao, as well as government officials and business association leaders from different countries.

2nd BRICS+ & Belt and Road Cross-border E-commerce Cooperation and Exchange Conference

The conference focused on key issues such as innovation-driven collaboration among BRICS+ nations, compliance with global market access policies and the role of industrial platforms and digital trade in facilitating high-quality economic cooperation under the BRI. Discussions also addressed cross-border financial services, product traceability, brand expansion and new models for Chinese industries to expand overseas.

Jiang Qingsheng, Secretary of the Party Committee and Deputy Director in Charge of Daily Operation, BRICS Partnership on New Industrial Revolution Innovation Center, Delivering Speech

Zhu Hongqi, Member of the Party Leadership Group & Vice Chairmen of the China Council for the Promotion of International Trade Xiamen Committee (CCPIT) & Vice President of Xiamen Chamber of International Committee, Delivering Speech

Li Hang, Representative of the Belt and Road International Production Capacity Cooperation Promotion Center, Delivering Speech

As a major speaker, Ms. Grace Sun shared insights on how GLA empowers businesses to "go global" together through its platform ecosystem, fostering collaboration and mitigating risks for emerging-market exporters. Her remarks underscored the importance of unified efforts for overcoming challenges in international trade and logistics.

Ms. Grace Sun Delivering Speech

She also provided an in-depth analysis of the industrial landscape and investment potential in Africa and Southeast Asia, highlighting the critical role of efficient, reliable and interconnected international logistics systems in capturing the opportunities presented by the BRI.

Ms. Grace Sun Delivering Speech

She explained that GLA, with its network spanning over 170 countries and regions and over 706 international ports, offers a comprehensive B2B logistics platform designed to support businesses in their global endeavors. The platform provides tools such as a dynamic compliance knowledge base, a shared risk mitigation pool, and a data-driven decision-making system. These features enable companies to anticipate demand, manage risks collaboratively and optimize their global trade strategies.

Furthermore, GLA's incubator ecosystem and its Global Tour series of in-person events create direct networking opportunities, fostering collaboration among members and facilitating joint ventures in international markets.

Attendees at Conference

Looking ahead, GLA has announced a series of initiatives for the second half of 2025. These include regional logistics forums, joint exhibitions, and its flagship GLA Global Logistics Conference, which will take place in key BRI and BRICS+ countries such as Pakistan, Kazakhstan, Vietnam, India and Thailand. These events aim to deepen regional cooperation and strengthen the international logistics network.

One of the most anticipated events is the 13th GLA Global Logistics Conference, scheduled to take place in Bangkok, Thailand, from Nov 7 to 10, 2025. As a logistics hub for ASEAN and a key node along the BRI, Thailand's strategic location makes it an ideal platform for connecting regional markets. GLA warmly invites global logistics entrepreneurs, industry experts and representatives from related organizations to participate in the conference and collaborate in shaping the future of the global logistics industry.

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